Monday, December 20, 2010

Swagger 360 in collaboration with Ralph Lauren Fragrances "The Big Pony Collection"

The last of the 4 Ralph Lauren fragrances from The Big Pony Collection.

When asked what type of young man would wear this?
Perfumer Honorine Blanc from Firmenich replied - A modern urban man, who is casually stylish and knows how to combine fashion and sport.

Made up of of mandarin and kyara wood the scent is refreshing and energetic without being sweet.

I'd love your feedback as to which video you liked the best.

Video 4 - The Stylish Fragrance



Video 3 - 'The Adventurous Fragrance'



Video 2 - 'The Seduction Fragrance'


Video 1 - ' The Sporty Fragrance'

20 comments:

  1. i like the 4th best - it´s about the man, about his style, his life. love the details, very impressive.

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  2. Looks like you saved the best for last. Love the 4th. video.

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  3. I love hte big pony collection!! My favourite!! amaizng videos, too!

    http://fashiondoesntexist.blogspot.com/

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  4. The first and the last are my joint winners. I love the soft rain and the soulful look in his eyes in the Sporty Fragrance. Love how he looks back at me (the viewer). Makes me want to try the fragrance.

    I love the last one because it's so much focused on individual style. Guess I'm stating the obvious, but I love all those details. Love the shot of you lifting up the helmet and displaying the fragrance on the chess table. Again, makes me want to try the fragrance.

    Congratulations - all four videos are brilliant.

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  5. #4!! hands down....stunningly shot...cool close ups and sweeping shots of OMG is this YOUR wardrobe????
    Love the opening image of the well looked after trousers, I can almost feel the luxurious fabrics...super fine work, well done!

    And I also like #1 as his outfits are fab....showing your signature mix of fabrics, textures and colours.
    thanks for the inspiration, my day is set now.

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  6. All four videos are good. However, I loved video 4. Great Job!!!!!

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  7. I really enjoyed the 4th video. It gives the feel of a lifestyle - My wife saw the video and is bringing me home a bottle.

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  8. Consensus .......4th Video is the best......other 3 pretty cool but (the best for last) is the 4th one....CHEERS!!!!!! keep up the good work

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  9. I'd say I like 'Video 4 - The Stylish Fragrance' because of the nice videography. Great job, these videos are really well done.

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  10. I like the fact that you're promoting a lifestyle. I'm in the market for cologne and I will certainly look into one of the 4 different fragrances.

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  11. Video 1 is my favorite then Video 4 :)

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  12. The "adventurous" one is my favourite. It creates an atmosphere for the fragrance and the model, his outfit, the music, the setting work extremely well together.

    Istanbulboy

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  13. All of the video's are very well made! video 3 had some pretty nice shots in it! I loved the plot of video 2! but video 4 was the complete package!!

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  14. The videos were a great idea, nice way to tie in the product with lifestyle. Must say you captured the feel with each video. I'll pick up #2 for me.

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  15. I must say the 4th vid is by far my favorite! Then, 3, 1, & 2. But very well done I must say!

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  16. the first one is unreal. awesome style.. amazing work! xo

    www.lovelywanderlust.com

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  17. The videos fit the the feel for the different fragrances. I reposted the videos on my site. Great job

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  18. Dude ! You're in a Ralph Lauren official campaign video. And rockin' it ! It's insane !!!

    Thousands congrats, mate !

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  19. My good Lord!!!!!!! the most amazing, stylish and dandy and all the other good adjectives I ever seen !!!!!!! the first video of the big pony collection fragrance is unbelieveambly amazing! every particular, every shot, every image of the glove, the shoe, the silk scarfs -so lovely!!!!!! I DEFINITELY LOVE IT !!!!!!!!
    Congrats!

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  20. The first one very stylish good art direction!

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